Resources on Methods

Inspired by the book Universal Methods of Design by Bella Martin and Bruce Hannington (Carnegie Mellon University), this link adopts the approach of the book by packaging information on possible research methods for researchers across disciplines. While the list below is not an exhaustive one, this resource starts off from the methods provided for in Universal Methods of Design. More methods (and their summaries) will be added later on. Each link has instructional texts as well as an instructional video about the specific method being featured. [Journalism graduates from the University of Santo Tomas generously volunteered their time and effort to package the contents listed below.]

  • A/B Testing
  • AEIOU
  • Affinity Diagramming
  • Artifact Analysis
  • Automated Remote Research
  • Backcasting
  • Blockbusting
  • Bodystorming
  • Brand Experience Workshop
  • Bull’s-Eye Diagramming
  • Business Origami
  • Card Sorting
  • Civic Design and Policy
  • Cognitive Mapping
  • Collage
  • Competitive Testing
  • Concept Mapping
  • Content Inventory and Audit
  • Contextual Design
  • Contextual Inquiry
  • Creative Toolkits
  • Critical Incident Technique
  • Crowdsourcing
  • Cultural Probes
  • Customer Experience Audit
  • Data Physicalization
  • Participatory Method
  • Personal Inventories
  • Personas
  • Picture cards
  • Prototyping
  • Remote Moderated
  • Role-playing
  • Scenario Description Swimlanes
  • Secondary Research
  • Semantic Differential
  • Simulation Exercises
  • Site Search Analytics
  • Speed Dating
  • Stakeholder Maps
  • Stakeholder Walkthrough
  • Storyboard
  • Task Analysis
  • Thematic Networks
  • Think-Aloud Protocol
  • Triading
  • Usability Testing
  • Value Opportunity Analysis
  • Web Analytics
  • Weighted Matrix
  • Wizard of Oz
  • Word Clouds

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